Colliers Represents Concert Stuff Group and Major Tom Touring in 68-Acre Mt. Juliet Land Acquisition

Colliers has facilitated the acquisition of approximately 68 acres at 946 Sullivan Bend Road in Mt. Juliet, Tennessee, on behalf of a collaboration between Concert Stuff Group and Major Tom Touring / Colonel Tom Touring, the firm announced Sept. 16.

Jerry Miele, Will Smith, Spencer Smith, Bill Buckley, and Mitch Hendricks of Colliers represented the buyers in the transaction. The seller, Ron Buck, was represented by Todd Prevost of Big Tent Commercial.

Third Tennessee Transaction for Concert Stuff Group

The acquisition marks the third Tennessee project the Colliers team has completed on behalf of Concert Stuff Group, reflecting an ongoing advisory relationship between the firms as they pursue opportunities across the state.

"We are proud to have represented Concert Stuff Group and Major Tom Touring / Colonel Tom Touring in this acquisition," said Jerry Miele, Executive Vice President at Colliers. "This marks the third project our team has completed with Concert Stuff in Tennessee, and we appreciate the opportunity to continue supporting their growth in the region."

Jim Brammer, CEO of Concert Stuff Group, described the site as consistent with the company's long-term positioning strategy in Middle Tennessee. "This site in Mt. Juliet gives us exactly the kind of long-term position we've been targeting in Middle Tennessee," Brammer said. "Collaborating with Lars at Major Tom Touring / Colonel Tom Touring on this acquisition strengthens our footprint in one of the fastest-growing markets in the nation, and we're grateful to the Colliers team for once again guiding us through a smooth transaction. We're looking forward to putting this property to work as part of our broader growth strategy in Tennessee."

Lars Brogaard, Founder and CEO of Major Tom Touring / Colonel Tom Touring, cited the region's growing role in the touring industry as a driver of the decision. "When you've known and trusted someone for as many years as I've known Jim, partnering on something like this is an easy decision," Brogaard said. "Middle Tennessee has become a true center of gravity for the touring industry, and this acquisition gives us the foundation to build the next chapter."

Mt. Juliet and the Nashville Industrial Market

The 946 Sullivan Bend Road site sits in Wilson County, east of Nashville, in a submarket that has attracted industrial and logistics users seeking large contiguous land positions with access to regional freight corridors including I-40 and I-840, and proximity to the Nashville metro without core-market land costs.

Nashville's broader industrial market has operated at low vacancy levels in recent quarters. Overall industrial vacancy in the greater Nashville area stood at approximately 4.4% to 4.8% in mid-2026, well below the market's long-term historical average of around 7.4%. Average asking rents have climbed to roughly $9.46 to $10.14 per square foot on a net basis, reflecting sustained demand from logistics, distribution, and industrial users across the region.

Net absorption in the Nashville industrial market remained positive on a year-to-date basis through mid-2026, with more than 1.8 million square feet absorbed in a single quarter earlier in the year. The market recorded more than 4.6 million square feet of net absorption for full-year 2025, underscoring the depth of demand that has kept vacancy constrained and supported rent growth.

Entertainment Logistics as an Industrial Demand Driver

The buyer profile points to a use case that has emerged as a distinct demand category in the Nashville industrial market: entertainment logistics. Large-scale touring operations require substantial land and building footprints for equipment staging, storage, truck parking, and production support — functions that align with industrial land in suburban markets rather than urban core locations.

Nashville's evolution into a national touring logistics hub has generated demand for this type of space, with operators seeking sites that offer proximity to the city's venue and talent ecosystem alongside the scale and cost profile of suburban industrial land. The Mt. Juliet acquisition by Concert Stuff Group and Major Tom Touring / Colonel Tom Touring reflects that dynamic, with the principals describing Middle Tennessee as a strategic anchor for their operations going forward.

The transaction also reinforces Colliers' positioning as an advisor to entertainment-logistics users in the region, with the Nashville industrial team having now completed three Tennessee transactions with Concert Stuff Group.

About the Brokers

Jerry Miele is a Principal and Executive Vice President at Colliers in Nashville with more than 25 years of commercial real estate experience, concentrating on industrial sales and leasing. Will Smith is a Vice President at Colliers Nashville focused on tenant and landlord representation for industrial properties and investment sales. Spencer Smith is a Vice President at Colliers Nashville specializing in industrial leasing and investment sales. Mitch Hendricks is an Associate at Colliers Nashville working alongside Miele in the industrial sector.

Sources:
Colliers Nashville — Official Announcement