Southern Land Company Launches Pre-Leasing for Juliette Luxury Multifamily Development in Downtown White Plains

Southern Land Company (SLC), a Nashville-based national real estate developer, has begun pre-leasing at Juliette, a 177-unit luxury apartment community located at 250 Mamaroneck Avenue in downtown White Plains, N.Y., the firm announced March 10, 2026. The eight-story, 335,000-square-foot real estate development is expected to welcome its first residents in spring 2026.

Project Overview and Unit Details

Juliette offers a unit mix ranging from studios to three-bedroom apartments. Specific unit sizes, rental pricing, and parking details were not confirmed in available source materials and are undisclosed. The building includes a ground-floor Starbucks among its retail tenants.

Amenities at the property were not fully detailed in available source materials. Southern Land Company's founder and CEO, Tim Downey, has described the firm's development approach as design focused and entertainment focused, with an emphasis on resident programming and services.

Site History and Real Estate Development Context

The site at 250 Mamaroneck Avenue previously housed the YMCA of Central and Northern Westchester. Southern Land Company entered a partnership with the YMCA, facilitating the nonprofit's relocation to 148 Hamilton Avenue in White Plains. Additional details regarding the YMCA facility's history, the terms of the partnership, and the timeline of that arrangement were not confirmed in available source materials.

Construction on Juliette began following a groundbreaking on June 23, 2022, as referenced in source materials. Additional claims regarding job creation and tax status were not confirmed in available source materials and have been omitted.

Southern Land Company's New York Expansion

Juliette is described as part of Southern Land Company's investment in downtown White Plains and marks the firm's third luxury apartment community in New York state. The developer previously opened Carlow Wind Watch in Hauppauge and Florent in Garden City; the opening dates for those properties were not confirmed in available source materials. Additional claims regarding Southern Land Company's total development pipeline value and number of states of operation were not confirmed in available source materials and are undisclosed.

Juliette's downtown location provides proximity to transit infrastructure including Metro-North commuter rail service. Additional transit and location details were not confirmed in available source materials.

Market Positioning

The studio-to-three-bedroom unit mix positions Juliette to serve a range of household types within the Westchester County rental market. The property's location in downtown White Plains places it within the broader submarket that has drawn multifamily investment activity in recent years.

Pre-leasing information is available through Southern Land Company's leasing office and the Juliette community website.