Colliers Brokers Full-Building Lease of 915,720-SF Velocity 74 Trade Center in Fairland, Indiana to Prime Beverage Group

Colliers has arranged a full-building lease of the 915,720-square-foot Velocity 74 Trade Center in Fairland, Indiana to Prime Beverage Group, a North Carolina-based beverage contract manufacturer and co-packer, the firm announced July 22, 2026. The long-term transaction represents Prime Beverage Group's expansion into the Midwest market and fully stabilizes one of the region's largest modern bulk distribution facilities.

Deal Details and Brokerage

The property, located at 9201 North Frontage Road in Fairland, Indiana, is owned and was developed by Browning Investments, an Indianapolis-based real estate development, construction, and management firm. Colliers | Indianapolis industrial advisory executive vice presidents Jimmy Cohoat and Jason Speckman represented Browning Investments in the transaction. Prime Beverage Group was represented by Warren Snowdon of Foundry Commercial and Brian Zurawski of Colliers | Indianapolis.

"Velocity 74 Trade Center offers the scale, efficiency, and flexibility that today's industrial occupiers are seeking," said Cohoat. "This lease underscores the value of well-located, high-quality industrial assets that can support evolving supply chain and distribution requirements."

Property Specifications

Velocity 74 Trade Center is a cross-docked distribution facility situated on approximately 54.6 acres. The building features 40-foot clear height and expandable parking capacity for up to 231 trailers and 453 vehicles — specifications that support high truck throughput and the heavy outbound volume typical of beverage manufacturing and distribution operations. The facility holds LEED Silver certification and offers immediate access to Interstate 74, providing direct connectivity toward Indianapolis and regional markets.

The property's highway adjacency, large trailer parking capacity, and modern building specifications position it within the cohort of bulk distribution assets that have drawn strong occupier demand across U.S. industrial markets. A full-building, single-tenant lease of nearly one million square feet effectively stabilizes the newly developed asset, providing Browning Investments with a fully leased property.

Prime Beverage Group's Midwest Expansion

Prime Beverage Group specializes in contract manufacturing and co-packing for premium alcoholic and non-alcoholic beverages. The Fairland facility gives the company a Midwest manufacturing and distribution base to complement its existing North Carolina operations, diversifying its geographic footprint and reducing shipping distances to central and northern markets.

Contract manufacturing has continued to grow as beverage brands outsource production and packaging, requiring large, flexible footprints capable of accommodating multiple production lines, storage, and outbound logistics. A facility of nearly one million square feet with 40-foot clear height can support both manufacturing and high-density finished-goods storage under one roof.

Indianapolis Industrial Market Context

The Indianapolis metro has emerged as a significant hub for large-format distribution, supported by a strong highway grid, relatively lower occupancy costs compared with coastal markets, and the ability to serve a broad Midwest catchment from a single facility. Velocity 74's location directly off Interstate 74 reflects the continued preference among logistics users for highway-adjacent sites that maximize drive-time efficiency to regional population centers.

Demand across U.S. industrial markets has continued to concentrate in modern, high-clear bulk warehouse product capable of accommodating automation, high stacking, and high throughput. Assets with 40-foot clear heights, cross-dock configurations, and abundant parking have attracted food and beverage occupiers, third-party logistics providers, and e-commerce users. The property's LEED Silver certification also aligns with occupier and investor focus on energy efficiency and ESG reporting, particularly among consumer-facing brands.

Sources

Colliers | Indianapolis — Velocity 74 Trade Center Lease Announcement