Cushman & Wakefield Arranges First U.S. Retail Lease for WeWearAustralian at Prime SoHo Location

NEW YORK, N.Y. — March 20, 2026 — Cushman & Wakefield has arranged a 5,000-square-foot retail lease for WeWearAustralian at 69 Mercer Street in Manhattan's SoHo neighborhood, the firm announced. The transaction marks the international retailer's first entry into the United States market.

The space is split across two levels — 2,500 square feet on the ground floor and 2,500 square feet on the lower level — and is situated on a block between Spring and Broome Streets. The landlord is PEP Real Estate. The building is surrounded by boutiques, galleries, and restaurants.

The Deal

A Cushman & Wakefield team comprising Ian Lerner, Ed Nelson, and Alan Wildes represented the tenant, WeWearAustralian, in the transaction. Financial terms of the lease, including rent and lease duration, were not disclosed.

"We are thrilled to have secured this exceptional SoHo location for WeWearAustralian's U.S. launch," said Ian Lerner, Senior Director at Cushman & Wakefield. "This deal introduces a distinctive and innovative retail concept to one of New York City's most dynamic shopping districts. WeWearAustralian provides a unique platform for Australian brands seeking to enter the U.S. market, and 69 Mercer Street offers an ideal setting to showcase these brands to a global audience."

The property at 69 Mercer Street features a private key-locked elevator and is located within minutes of 11 subway lines, including the N, R, Q, A, C, E, 4, 5, and 6 trains.

About WeWearAustralian

WeWearAustralian operates as a department store concept exclusively featuring Australian brands. The 69 Mercer Street location represents the retailer's first permanent physical presence in the United States.

About Cushman & Wakefield

Cushman & Wakefield (NYSE: CWK) is a global commercial real estate services firm with approximately 53,000 employees across more than 350 offices in nearly 60 countries. The firm reported revenue of $10.3 billion in 2025 across its core service lines, which include services, leasing, capital markets, and valuation.

Sources

Cushman & Wakefield: Arranges First U.S. Lease for WeWearAustralian in SoHo (March 20, 2026)