JLL Arranges Sale of Historic Centennial Hotel in Concord, NH to Lord Hotels from Sparta Properties

CONCORD, N.H. — July 7, 2026 — JLL's Hotels & Hospitality Group has arranged the sale of The Centennial Hotel, a 32-room boutique property located at 96 Pleasant Street in downtown Concord, New Hampshire. Lord Hotels acquired the asset from seller Sparta Properties, according to an announcement from JLL.

The transaction marks the latest in a series of boutique hotel acquisitions by Lord Hotels, one of the fastest-growing mid-sized hotel companies in New England. The company's recent portfolio additions include properties in North Conway, N.H.; Portland, Maine; and South Yarmouth, Massachusetts.

A Victorian-Era Asset With Recent Capital Improvements

Built in 1898 and converted to a hotel in 1996, The Centennial Hotel sits on a 1.85-acre site along Pleasant Street. Between 2023 and 2024, ownership completed a comprehensive capital improvement program that included guest room renovations, a full restaurant refurbishment and building systems upgrades. The transaction price and capital expenditure figures were not disclosed.

The property features 32 guest rooms across multiple configurations, a fitness center, business center, complimentary Wi-Fi, on-site parking, an electric vehicle charging station and continental breakfast service. The hotel also offers 1,785 square feet of meeting and event space.

The on-site dining venue, the Granite Restaurant & Bar, provides 65 seats in the dining room and nine seats at the bar. The restaurant operates as an upscale dinner-only venue featuring modern Mediterranean cuisine with New England influences and received a Wine Spectator 2019 Award of Excellence.

Location Within Concord's Business and Medical Corridor

The Centennial Hotel sits within walking distance of the New Hampshire State House, the new Federal Courthouse and the University of New Hampshire School of Law. The property is positioned at the center of a five-block corridor that includes Concord Hospital, described in the announcement as "New England's largest hospital outside of Boston," and the Dartmouth-Hitchcock Clinic.

The hotel is located just over one mile from Interstate 93, providing regional connectivity to Boston, approximately 90 minutes away; Manchester, approximately 30 minutes away; and Portsmouth, approximately 25 minutes away. Manchester-Boston Regional Airport is approximately 55 minutes from the property.

Downtown Concord's walkable cultural amenities — including the Capitol Center for Arts, the Museum of New Hampshire History, Concord City Auditorium and Everett Arena — are noted in the announcement as supporting the property's demand profile. The region also provides access to Seacoast recreation and White Mountains destinations within an hour's drive.

JLL Transaction Team

The JLL Hotels & Hospitality team representing Sparta Properties was led by Senior Managing Director Alan Suzuki. John Linell served as JLL's New Hampshire Broker of Record for the transaction.

"We continue to see high-net-worth individuals and families gravitating toward boutique hotel acquisitions, particularly assets with strong stories and strategic locations like The Centennial Hotel," Suzuki said. "This Victorian-era property offered an ideal combination of recent capital improvements, unencumbered operations and immediate upside through hands-on management and food & beverage optimization."

JLL's Capital Markets group operates as a global provider of capital solutions for real estate investors and occupiers, with more than 3,000 specialists worldwide and offices in nearly 50 countries. The group's services include investment sales and advisory, debt advisory, mergers and acquisitions, loan sales, equity and fund placement, net lease, derivative advisory and energy and infrastructure advisory.

JLL (NYSE: JLL) reported annual revenue of $26.1 billion and maintains operations in over 80 countries with a global workforce of more than 113,000 as of March 31, 2026.