JLL Tops 2025 MSCI Hotel Investment Rankings With $10.6B in Hospitality Real Estate Advisory

CHICAGO — JLL has maintained its ranking as the leading sell-side hotel investment advisory firm globally for 2025, based on total investment volumes in the hospitality real estate asset class, according to data analyzed and published by MSCI Real Assets.

The firm advised on $10.6 billion in hotel transactions during the year, representing a global market share of nearly 25% of all hotel investment deals by sales volume. The announcement was made March 9, 2026.

EMEA Performance Anchors Global Hospitality Real Estate Leadership

JLL's global standing was significantly supported by its regional performance in Europe, the Middle East and Africa. In EMEA, JLL ranked first in sell-side brokerage for hotels, advising on $5.8 billion in deals and capturing a market share of 35.3% for 2025 based on sales volume.

"Achieving the number one position globally in hotel investment advisory for 2025 reflects our team's deep market expertise and our clients' confidence in our ability to execute complex transactions worldwide," said William Duffey, Head of EMEA Hotels & Hospitality Group at JLL. "Our market-leading position demonstrates the strength of our integrated global platform and the exceptional capabilities of our teams across all regions."

Duffey also offered a forward-looking perspective on market conditions. "The era of uniform recovery is over — we're now seeing strategic capital targeting experience-led, high-quality assets that command significant premiums, particularly irreplaceable European hotels," he said. "With hotels consolidating a larger share of global real estate investment, substantial private equity capital ready to deploy, and a muted construction pipeline supporting asset values, 2026 presents a unique window for discerning investors. Our role is to help clients navigate this great divergence in the market, identifying opportunities from trophy asset acquisitions to large-scale strategic repositioning."

Notable Hospitality Real Estate Transactions Advised in 2025

JLL advised on several landmark transactions across EMEA during the year. Among the most significant was its advisory role on the sale of a 28-asset Nordic hotel portfolio owned by Midstar Hotels to CapMan Hotels II for $998 million.

The firm also advised on the sale of the Mare Nostrum resort in Tenerife for €430 million, which the firm described as the largest single hotel asset transaction in Spanish history. Additionally, JLL advised on the sale of the Holiday Inn London Kensington High Street for £280 million, a transaction the firm said signaled the return of large-scale hotel investment activity in the U.K. capital.

Platform Structure

JLL attributed its global ranking to the collective performance of its regional teams across the Americas, EMEA and Asia-Pacific, which it described as locally embedded experts delivering internationally coordinated advisory services.

Sources

JLL Newsroom — JLL Ranked as the Leading Global Hotel Investment Advisor (March 9, 2026)