Peachtree Group Opens 264-Room AC Hotel and Moxy Dallas Uptown With Phoenix Development Partners

Peachtree Group announced the grand opening of the 264-room, dual-branded AC Hotel Dallas Uptown and Moxy Dallas Uptown in Uptown Dallas. The property, developed in conjunction with Phoenix Development Partners, introduces two Marriott brands under one roof in one of the city's prominent business and lifestyle districts.

Property Details: AC Hotel and Moxy Dallas Uptown

The 19-story development is located at North Hall Street and Noble Avenue in the McKinney Avenue corridor. It includes 110 guestrooms at AC Hotel and 154 guestrooms at Moxy. Peachtree Group's hospitality management division operates the property.

The hotels share a 1,000-square-foot fitness center and flexible meeting and event spaces. Each brand also has its own food and beverage and social offerings:

• AC Hotel Dallas Uptown: AC Kitchen, a European-inspired breakfast experience, and the AC Library, a dedicated space for work or relaxation.
• Moxy Dallas Uptown: contemporary social spaces and Bar Moxy, serving cocktails, coffee and light bites.

The signature amenity is High Point, an indoor-outdoor rooftop bar overlooking the Dallas skyline. It includes a 16-by-9-foot LED wall for private events, social gatherings and game-day viewing.

The development broke ground in October 2024 and was initially projected to open in summer 2026.

Dual-Branding Strategy

The project pairs AC Hotels' European-inspired design with Moxy's lifestyle-focused experience. AC Hotels targets design-conscious business and leisure travelers, while Moxy is oriented toward social, lifestyle and value-conscious guests. The two brands share amenities and operating infrastructure.

"The combination of AC Hotel and Moxy allows us to appeal to a broader range of travelers while creating operational efficiencies and a more dynamic guest experience," said Vickie Callahan, president of Peachtree Group's hospitality management division. "Each brand brings a distinct identity to the property, while shared amenities and experiences, including High Point, create opportunities to engage both hotel guests and the surrounding community. This approach positions us to capture demand across multiple traveler segments in one of Dallas' most vibrant markets."

Dallas Corporate Growth Cited as Demand Driver

Peachtree Group pointed to corporate investment in Dallas, particularly in financial services, as a driver of demand. Goldman Sachs is developing an 800,000-square-foot campus, Morgan Stanley is pursuing a nearly $700 million regional headquarters, and Scotiabank is establishing a regional hub. In Uptown, Jefferies Financial Group is expanding at The Crescent, and UBS is establishing a new wealth advisory center. North Texas' population growth and corporate relocations are also driving investment across Dallas.

"Dallas continues to attract significant corporate investment, particularly in financial services, reinforcing its position as one of the country's leading business destinations," said Greg Friedman, CEO and managing principal of Peachtree Group. "Uptown is at the center of that growth, creating an attractive environment for hospitality investment. By bringing AC Hotel and Moxy together, we can serve a broader range of travelers while introducing a distinctive hospitality experience that reflects the neighborhood's continued evolution."

John Schellhase, vice president of investments at Peachtree Group, said the hotels reflect the firm's commitment to "thoughtful development that complements the surrounding neighborhood, supports local economic activity and creates destinations that benefit both visitors and the community."

Corporate relocations and office expansions can generate room nights from employees, clients, recruiting, training and consulting activity, and can support weekday demand for meeting space, restaurants and rooftop entertainment. The McKinney Avenue corridor is characterized by restaurants, nightlife, offices and luxury residential development.

Peachtree Group's Texas Hospitality Portfolio

The Dallas opening follows the recent opening of the 171-room Residence Inn San Antonio Riverwalk and the groundbreaking of a 480-room dual-branded Embassy Suites by Hilton and Tempo by Hilton in downtown Austin, which is expected to open in early 2029. At 19 stories, the Dallas Uptown project is Peachtree Group's tallest hotel development.

Peachtree Group has invested approximately $1.5 billion across Texas through hotel development, acquisitions, direct lending and loan purchases, with a substantial portion focused on credit investments. The firm said the projects reflect continued investment in hospitality assets in high-growth markets with expanding business activity and diverse demand drivers.

Market Implications

The 264 rooms add lodging capacity in a dense, walkable Dallas submarket. The property's competitive impact is likely to be concentrated in Uptown, where it will compete for corporate accounts, weekend leisure demand, event business and rooftop and bar spending. The dual-brand format gives Peachtree Group two room products at different positioning within a single building and a shared operating platform.

Sources

• Peachtree Group: Peachtree Group Opens 264-Room AC Hotel and Moxy in Uptown Dallas