The Meridian Group Taps CBRE to Lead Leasing at 415 Natoma, San Francisco's Newest High-Rise Office Tower

CBRE has been named the exclusive office leasing and marketing agent for 415 Natoma, a 25-story, approximately 650,000-square-foot Class A office tower in San Francisco's South of Market neighborhood, the firm announced June 17. The assignment follows the property's recent acquisition by a partnership between The Meridian Group and Fenway Capital Advisors, who are pursuing a repositioning of the asset.

A Trophy Asset Relaunched

Delivered in 2022 as the office component of the 5M mixed-use development, 415 Natoma is described by CBRE as the newest high-rise office tower in San Francisco. The building features large floorplates, unobstructed views, approximately 16,000 square feet of ground-floor retail, and more than 27,000 square feet of outdoor terrace space, along with direct access to a half-acre public park.

The new ownership has already initiated plans for amenity areas and speculative floors while simultaneously fielding tenant inquiries.

CBRE's leasing team is led by Conor Famulener, along with Luke Ogelsby, Madison Dutra, and Jack Beritzhoff.

"415 Natoma represents a rare opportunity to lease space in a best-in-class, next-generation office environment in the heart of SoMa," Famulener said. "With its scale, design quality and repositioning opportunities, the new 415 Natoma will be completely reimagined for San Francisco's next generation of tenant demand."

The Ownership Partnership

The Meridian Group, headquartered in Bethesda, Md., and San Francisco, is a real estate investment management and development firm that has been active across office, residential, industrial, hotel, and mixed-use property types since its founding in 1993. Fenway Capital Advisors, with offices in Dallas and Solana Beach, Calif., focuses primarily on value-add and opportunistic investments and counts more than 60 years of combined institutional real estate experience among its principals.

"We are excited to partner with CBRE to bring 415 Natoma to market," said Alex Cheek with The Meridian Group. "This is a generational asset with exceptional design, and we see significant opportunity to activate the building and neighborhood, while delivering an experiential workplace destination as San Francisco continues to evolve and recover."

Repositioning Strategy

The Meridian Group and Fenway Capital Advisors have indicated that their repositioning plans extend beyond the building itself, citing an intent to "activate the building and neighborhood" as part of their broader investment thesis. The ownership's emphasis on speculative floors and amenity areas reflects an effort to reduce friction for prospective tenants during the leasing process.

CBRE, a Fortune 500 company headquartered in Dallas with more than 155,000 employees serving clients in more than 100 countries, is providing leasing and marketing services for the assignment.

Sources

CBRE Press Release: CBRE Named Exclusive Leasing and Marketing Team for 415 Natoma, San Francisco (June 17, 2026)