CBRE Launches Experience by Industrious, Bringing Hospitality Real Estate Operating Model to 2,500 Buildings Worldwide

CBRE has launched Experience by Industrious, a new brand and operating model aimed at elevating workplace hospitality services across its global portfolio, the firm announced June 3. The platform brings together more than 7,000 CBRE employees already delivering front-of-house services across 2,500 buildings worldwide, combining CBRE's scale with the hospitality operating system Industrious developed over 13 years.

A New Operating Model for Workplace Hospitality

Experience by Industrious is designed to manage what CBRE describes as the experiential layer of occupying a building — arrivals, interactions, service recovery, culinary strategy and related partnerships. The firm's first product under the new platform targets headquarters and executive environments, with an emphasis on food and beverage, high-touch service, and standardized operating systems intended to deliver a consistent hospitality experience.

The platform is available to both building owners and occupiers and is designed to apply across a range of property types beyond traditional office, including hospitals, manufacturing sites, logistics centers, labs and data centers.

Leading the effort is Anna Squires Levine, whom CBRE has named its first Global Head of Experience Services. Levine spent a decade as a top executive at Industrious, most recently serving as President. Industrious, known for operating more than 300 premium flex office locations across 10 countries, was fully acquired by CBRE in early 2025.

"Our new offering is built on a belief that most organizations have underinvested in this layer — not because they don't care, but because there hasn't been a disciplined, measurable way to deliver it at scale," Levine said in a statement.

"A building is just a building until people start showing up in it," Levine continued. "You can design the physical space perfectly and still have people going through the motions once they get there. I believe people put in their best effort when they feel genuinely seen and cared for — when someone greeted them by name, when the room was set up exactly right, when a small thing went wrong and somebody fixed it before they even noticed. That's what we deliver. And at the scale CBRE operates, the opportunity to add that kind of joy to people's working days is enormous."

Four-Step Methodology Anchors the Platform

What CBRE says distinguishes Experience by Industrious from conventional front-of-house services is a structured four-step operating methodology drawn from Industrious' existing playbook. The model calls for setting a measurable "North Star" outcome — a clear statement of how employees and guests should feel in a building — then cascading that into an operating plan with quantitative goals and performance incentives down to the frontline. Teams then operate against that plan with accountability measures in place, followed by ongoing measurement and iteration until the target outcome is achieved.

The model is designed to scale across workplace environments of varying sizes. In a flagship headquarters, a dedicated General Manager would oversee all operations and vendors across the building as a single hospitality point of contact. In other settings, the same principles — shared standards, aligned incentives and real measurement — would be applied alongside CBRE's existing facilities management and property management work.

For building owners, CBRE says Experience by Industrious connects tenant experience directly to asset performance metrics including leasing velocity, renewal rates and amenity utilization, with measurable targets and quarterly reviews. For occupiers, the platform is positioned as a way to translate a company's culture and values into the daily texture of being at work.

Engagement Data Frames the Business Case

CBRE cited data from Gallup's 2026 State of the Global Workplace report to contextualize the platform's market rationale. According to that report, global employee engagement has fallen to 20%, its lowest level since 2020. Gallup also found that companies with high engagement report 18% better productivity and 23% better profitability than those with minimal engagement.

Integration of Industrious Acquisition Drives Platform Expansion

The launch represents the formal integration of Industrious' operating model into CBRE's broader services business following the acquisition completed in early 2025. Rather than a standalone product, Experience by Industrious is effectively a re-platforming of a large existing CBRE workforce — the more than 7,000 employees already in front-of-house roles — under a unified methodology and brand.

Jamie Hodari, CBRE's CEO of Building Operations & Experience and Chief Commercial Officer, framed the platform in terms of talent competition among occupiers.

"The companies that win the competition for talent have decided that how their people feel at work is a business priority, not an afterthought," Hodari said. "Anna built some of the best workplace experiences in the world at Industrious. We now have the chance to bring that operating system to thousands of buildings around the world."

Sources

CBRE Press Release: CBRE Launches Experience by Industrious, Elevating Its Workplace Hospitality Offering