Rockefeller Group Taps Mitzi Jones to Lead Southeast Multifamily Expansion Into Low- and Mid-Rise Development

Rockefeller Group has named Mitzi Jones as Senior Managing Director and head of Development for its Southeast Region, the company announced Aug. 24, 2026, positioning the firm to scale a portfolio of low- and mid-rise, wood-frame multifamily housing across a swath of Sun Belt markets stretching from the Carolinas to Florida.

Jones, who joined Rockefeller Group in July 2026 from Atlantic Residential, brings nearly 30 years of multifamily and mixed-use development experience to the role. Over the past decade alone, she has led the development of more than 7,400 residential units and mixed-use projects totaling more than $2.7 billion.

Strategy and Target Markets

Under Jones's direction, Rockefeller Group's Southeast Region — headquartered in Atlanta — is targeting low- and mid-rise, wood-framed development opportunities across the Carolinas, Florida, and markets including Atlanta and Nashville. The product type, which includes wraps and suburban walk-ups, is one the firm has already deployed in Arizona and Colorado through its West and Rocky Mountain regions.

"This company has an extraordinary history of commercial and multifamily development in major urban centers," Jones said in the announcement. "What is less well-known in the Southeast is its success with wood-frame development in other markets such as the West and Rocky Mountain regions, and that experience and track record pair exceptionally well with our vision for growth in this region."

Rockefeller Group operates six development regions across the United States and reports an active pipeline of approximately 50 projects totaling roughly 24 million square feet. Multifamily now accounts for approximately half of that pipeline, with the remainder split between industrial and office. The company has active development projects in 17 states totaling approximately $7.3 billion.

Jones's Background and Track Record

Before joining Rockefeller Group, Jones served as Chief Development Officer and Managing Director of Development at Atlantic Residential. Prior to that role, she was Vice President of Design and Feasibility at Lane Investment and Development Services, where she contributed to more than $1.2 billion in development and approximately 6,400 residential units.

Her nearly three decades of experience span the full project lifecycle — site acquisition, entitlements, design, financing and project delivery — across large-scale, high-density residential and mixed-use developments in markets from Miami to Milwaukee.

The Southeast portfolio now under Jones's oversight includes more than 1,200 multifamily units across three Southeast states, approximately 1.2 million square feet of industrial, and approximately 200,000 square feet of office.

Active Southeast Pipeline

Rockefeller Group's Southeast Region has two significant multifamily projects currently in progress. In Charlotte, N.C., the firm is under construction on Brooklyn & Church, a 460-unit, $250 million multifamily development. In Midtown Atlanta, the company is nearing completion of Alina, a 357-unit residential tower at 1072 West Peachtree Street NW.

Alina occupies a 60-story, approximately 984,000-square-foot mixed-use tower that also includes roughly 224,000 square feet of Class A office space and approximately 6,300 square feet of ground-level retail. The residential component comprises 85 studios, 176 one-bedroom units, 77 two-bedroom units, four three-bedroom units and 15 penthouse units. The tower stands approximately 749 feet above ground, making it Atlanta's tallest residential tower. Unit features include ceiling heights up to 10 feet, wine fridges, custom cabinetry, keyless entry and Kohler fixtures, with penthouses offering Viking appliances, dry bars and spa-style baths.

In the decade through 2025, Rockefeller Group completed more than 4.5 million square feet of multifamily development, delivering more than 3,500 units, including luxury condominiums and rental apartments in Fort Lauderdale, Fla., Huntsville, Ala., and Atlanta.

Capital and Market Context

Rockefeller Group cited the strength of its balance sheet as a competitive advantage in the current environment, noting its ability to capitalize deals independently or alongside co-development partners. Sun Belt multifamily markets have faced a period of elevated supply, flat rents and tighter capital conditions in recent years, even as long-term demographic trends continue to support housing demand in the region. For well-capitalized developers with established track records, the cost efficiency of wood-frame construction and the flexibility of low- and mid-rise product types have emerged as factors in underwriting new development in both established and emerging markets.

Rockefeller Group owns or manages approximately six million square feet of office space associated with the modern expansion of Rockefeller Center, in addition to its active development operations across multifamily, industrial and mixed-use sectors.

Sources

Rockefeller Group – Official Announcement, Aug. 24, 2026