Cushman & Wakefield Brokers Sale of 77-Acre Mixed-Use Redevelopment Site in Kissimmee for Ovation Project

Cushman & Wakefield announced today that the firm represented the seller in the sale of a 77-acre redevelopment site at 6375 W. Irlo Bronson Memorial Highway in Kissimmee, Florida. The property, located at the full interchange of Interstate 4 and U.S. Highway 192, sits less than one mile from Walt Disney World.

The Cushman & Wakefield team, including Robert Kaplan, Executive Managing Director; Errol Blumer, Managing Director; and Mark Rutherford, Director, arranged the sale to an affiliate of South Florida-based Accesso Partners. The seller was an affiliate of New York-based Moinian led by Joseph Moinian. The sale price was not disclosed.

Development Plans for Ovation

The site will be developed as Ovation, an experiential mixed-use destination in Central Florida's tourism corridor designed to serve both tourists and local residents. Branded as "Broadway New York meets Broadway Nashville," the project is master-planned with approximately 669,000 square feet of dining, retail and entertainment space.

The project will include multiple hotel and short-term stay accommodations, including a central tower envisioned as an iconic architectural element. The development features distinct experiential zones ranging from family-oriented attractions to upscale nightlife.

Development Progress

Since going under contract in 2022, the buyer significantly advanced the project, including improving site access, securing CDD bond financing, obtaining site plan approval and launching pre-leasing efforts that have generated strong interest from national tenants.

The hotel accommodations are expected to complement the mixed-use nature of the project, catering to both leisure and business travelers while addressing an underserved demand for new luxury and lifestyle hospitality product in the area. Accesso has engaged Kaplan's team to advise on the hospitality component of the project.

Strategic Location in Central Florida's Tourism Corridor

Ovation anchors the southern end of a 12-mile stretch along Interstate 4, widely regarded as the economic engine of Orlando's tourism industry. The corridor is driven by the concentration of theme parks and attractions at Walt Disney World, Universal Studios and SeaWorld.

"Ovation is positioned to deliver a fresh, differentiated 'retailtainment' experience that blends live entertainment with retail and dining at one of the most prominent intersections in Central Florida," said Kaplan. "The buyer's long-term vision" has advanced the project significantly since going under contract.